Flooring sales coach · Author · Industry leader
Close more jobs.
At higher tickets.
Predictably.
Private 1-on-1 coaching, proven systems and the largest flooring community in the U.S. - built for flooring retailers and contractors.
The same system that’s grown 500+ flooring businesses by 30%+.
Trusted by flooring businesses & industry partners
- Avg. revenue growth
- 30%+
- Flooring pros in the community
- 9.3K+
- Podcast episodes
- 61
- Years in the industry
- 25+
The hard truth
If your close rate is under 40%, you’re funding your competitors.
Most flooring businesses don’t have a sales problem - they have a system problem. Salespeople wing it. Pricing runs on emotion. Follow-up is hit or miss. And the owner is the bottleneck for everything.
Jerry has spent 25+ years inside this industry - first running Carpets of Arizona, now coaching hundreds of flooring businesses across North America. He’s seen what works, and what doesn’t.
- A repeatable showroom + in-home sales process
- Pricing built for profit, not panic
- Hiring and training that turns out real closers
The method
So what do we actually do?
We install Jerry’s 6 Profit Activators inside your flooring business - the same system that grew Carpets of Arizona 85% in its first year and now runs in 500+ dealers across the country.
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Marketing that attracts real buyers
Bring in qualified homeowners who are ready to buy - not bargain hunters collecting the cheapest quote in town.
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A sales process that closes
One repeatable showroom and in-home process your whole team runs on every appointment, every time.
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Pricing built for margin
Price with confidence instead of fear, and stop giving away profit with a discount on every job.
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Hiring salespeople who win
Recruit, interview and hire flooring salespeople who are hungry to close - not just there to punch a clock.
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Training your team to close
Turn quoters into closers with real coaching, proven scripts and role-play that actually sticks.
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Leadership that runs without you
Structure, scorecards and accountability so the business keeps moving when you are not in the middle of it.
Want to see how the 6 Activators fit your business?
Work with Jerry9.3K+
The community
The largest flooring community in the U.S.
9,300+ dealers, contractors and pros swapping real-world wins, tactics and advice - every day.
Bestseller The book
The Flooring Business Playbook.
Marketing, pricing, selling, hiring, leadership - plus a bonus chapter on scaling to $5M. Everything Jerry teaches his private clients, packed into one tactical guide.
- 200+ pages of tactical playbooks
- Battle-tested in real showrooms
- Templates, scripts & checklists
- Used by 500+ flooring businesses
- Revenue growth in year one
- +30–85%
- Average ticket increase
- +34%
- Close rates after 90 days
- 2x
Video stories
Real owners. Real numbers.
Straight from flooring business owners who installed Jerry’s system and watched their numbers move.
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$1.6M → $2.5M in 12 months
From $1.6M to $2.5M in one year with the Profit Now system
Watch on YouTube -
Startup → ~$1M in year one
Greg went from startup to almost $1M in his first year
Watch on YouTube -
Higher prices, same sales
Raising prices without losing sales
Watch on YouTube -
Showroom transformation
Showroom visit success with proven processes and systems
Watch on YouTube -
Win without discounting
Beating the competition without dropping your price
Watch on YouTube -
Nemeth Flooring growth
How Nemeth Flooring grew with the Top Gun systems
Watch on YouTube
The podcast
The Flooring Business Podcast.
Weekly conversations with the best operators in flooring - marketing, sales, hiring, leadership, pricing, cash flow and everything in between. 61 episodes and counting.
Community sponsors
Proud sponsors of the Flooring Dealers & More group.
These six partners keep Jerry’s 9,300+ member Facebook group, the podcast and the free education open to the whole industry. We only feature companies we’d recommend to a friend.
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Thorwell Group
Growth marketing for flooring dealers
Ads, fast lead follow-up, booking and pipeline in one connected system built for flooring dealers - so every lead gets answered and nothing slips.
Visit website -
KickCharge Creative
Powerful marketing solutions
Branding, logos, truck wraps and marketing systems for home service brands - including dozens of flooring dealers across North America.
Visit website -
Accu-Cut
Carpet cutting machines since 1990
Brockie International’s Accu-Cut machines make faster cuts, cut down waste and free your installers up for more jobs per day.
Visit website -
Flooring Pros Marketing
Marketing built for flooring dealers
A specialist agency running websites, ads and lead funnels for independent flooring retailers who want a predictable pipeline.
Visit website -
ProjectsForce 360
Flooring project management, simplified
A purpose-built platform for installs, schedules, subs and customer updates so nothing falls through the cracks.
Visit website -
Floorzap
The operating system for flooring pros
All-in-one CRM, quoting, scheduling and accounting software designed for flooring dealers and installers.
Visit website
Ready to grow?
Quit leaving money on the showroom floor.
Grab a free 45-minute strategy call. We’ll pinpoint what’s costing you jobs and lay out exactly how to fix it.