About Jerry
25 years in flooring.
One mission: your profit.
Jerry Levinson is the owner and founder of Carpets of Arizona, host of the Profit Now Podcast, author of The Flooring Business Playbook - and the most trusted sales coach in the U.S. flooring industry.
The story
From the showroom to the stage.
Jerry didn’t start out as a coach. He started out broke, in a tiny Arizona showroom, trying to work out why some flooring jobs closed and others didn’t. He got obsessed with marketing, sales, pricing and people - and slowly built one of the most profitable independent flooring businesses in the state.
Other owners started asking how he did it. So he started teaching. The framework became the 6 Profit Activators. The teaching became private coaching, a podcast, a book and the largest flooring community in America.
Today Jerry works with flooring retailers and contractors across the country who are tired of guessing - and ready to install a system that grows revenue, margin and freedom, year after year. The stories speak for themselves.
More than a coach
The body of work
- FounderCarpets of Arizona
- HostProfit Now Podcast
- AuthorThe Flooring Business Playbook
- Community9.3K+ flooring pros
Timeline
A career built in the trenches.
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1995
Founded Carpets of Arizona
Built one of the most successful independent flooring retailers in Arizona.
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2010
Created the 6 Profit Activators
Grew sales 85% in year one - then another 50% in year two.
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2017
Launched Profit Now coaching
Started coaching flooring retailers and contractors nationwide.
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2020
Started the Profit Now Podcast
61 episodes and counting - the go-to show for flooring pros.
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2023
Built the largest flooring community in the U.S.
9,300+ dealers, contractors and salespeople strong.
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2025
Released The Flooring Business Playbook
The complete tactical guide to running a profitable flooring business.
Community sponsors
Proud sponsors of the Flooring Dealers & More group.
These six partners keep Jerry’s 9,300+ member Facebook group, the podcast and the free education open to the whole industry. We only feature companies we’d recommend to a friend.
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Thorwell Group
Growth marketing for flooring dealers
Ads, fast lead follow-up, booking and pipeline in one connected system built for flooring dealers - so every lead gets answered and nothing slips.
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KickCharge Creative
Powerful marketing solutions
Branding, logos, truck wraps and marketing systems for home service brands - including dozens of flooring dealers across North America.
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Accu-Cut
Carpet cutting machines since 1990
Brockie International’s Accu-Cut machines make faster cuts, cut down waste and free your installers up for more jobs per day.
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Flooring Pros Marketing
Marketing built for flooring dealers
A specialist agency running websites, ads and lead funnels for independent flooring retailers who want a predictable pipeline.
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ProjectsForce 360
Flooring project management, simplified
A purpose-built platform for installs, schedules, subs and customer updates so nothing falls through the cracks.
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Floorzap
The operating system for flooring pros
All-in-one CRM, quoting, scheduling and accounting software designed for flooring dealers and installers.
Visit website
Get in touch
Talk to Jerry directly.
Got a quick question, or want to chat before booking a call? Reach out any time.
Ready to grow?
Quit leaving money on the showroom floor.
Grab a free 45-minute strategy call. We’ll pinpoint what’s costing you jobs and lay out exactly how to fix it.