The book
The Flooring Business Playbook.
Everything Jerry teaches his private coaching clients - marketing, pricing, selling, hiring, leadership and a bonus chapter on scaling to $5M - packed into one tactical guide for flooring retailers and contractors.
Used by 500+ flooring businesses across North America
Bestseller What’s inside
Every chapter is a working system.
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Chapter 01
Marketing strategies
Generate high-intent flooring leads on a predictable schedule.
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Chapter 02
Pricing strategies
Price for profit and stop racing competitors to the bottom.
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Chapter 03
Selling strategies
The repeatable showroom + in-home process that closes.
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Chapter 04
How to hire
Recruit and keep salespeople who actually want to win.
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Chapter 05
Leadership
Build a team and a business that run without you in the middle.
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Chapter Bonus
How to scale to $5M
The blueprint for breaking through your next revenue ceiling.
Who it’s for
Built for flooring owners who are done guessing.
- Independent flooring retailers stuck under $3M
- Owners who’ve maxed out what they can sell themselves
- Contractors building a real showroom business
- Established dealers ready to break through the next ceiling
More by Jerry
Three books. One mission.
Jerry has written three books for small business owners who want to grow profit - not just revenue.
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Profit Now
10 Great Strategies to Increase Sales & PROFITS
Strategies you can put to work right away - marketing, selling, pricing, leadership and add-on sales - to make more money without working longer hours.
View on Amazon -
Double or Triple Your Income and Business
7 Simple Strategies for Small Business Owners
Jerry’s earlier book for owners stuck on a plateau - seven simple, repeatable strategies for reaching the next level of income and growth.
View on Amazon
More from Jerry
Keep learning
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The podcast
Profit Now Podcast
61 tactical episodes on flooring sales, marketing, hiring and leadership.
Start listening -
The community
Flooring Dealers & More
9,300+ flooring pros trading wins, tactics and straight answers every day.
Join the group -
Coaching
Work with Jerry
Private coaching for flooring retailers who are ready to grow.
See coaching
Ready to grow?
Quit leaving money on the showroom floor.
Grab a free 45-minute strategy call. We’ll pinpoint what’s costing you jobs and lay out exactly how to fix it.